"The Power of No" & The "Million-Dollar Mistake."

Jono Lapat, Managing Principal at SRS Real Estate Partners, explains the two non-negotiables for success in the tight Boston retail market...

Client-First Focus: A broker's willingness to tell a client to walk away from a bad deal is the critical foundation for building decades of trust.

Patience Pays: For younger brands, waiting six months, a year, or even 18 months for the right location is paramount... and the only way to avoid a "Million-Dollar Mistake" in Greater Boston.