The wellness real estate sector is booming, and we're diving deep into the movement that is solidcore

On this episode of ‘Behind the Lease’, Brett sits down with Josh Rainey, Head of Real Estate for Solidcore, who is leading their massive expansion.

You'll learn how Solidcore, known for its community focus and famous blue light aesthetic, accelerated post-COVID and opened 27 new studios in 2025 alone. Josh also shares the unique site selection lens he brought from CloudKitchens, using a marketing approach to identify and convert customers.

We discuss why this urban-first brand is successfully shifting to mastering the suburban shopping center and reveal which tertiary markets (including Oklahoma City, Rhode Island, and Buffalo, NY) are next on their radar!

Don't miss hearing his approach to finding the perfect studio space.

https://www.brandmarch.com/podcasts/episode-11-the-18-hour-ecosystem-solidcores-criteria-for-mastering-the-suburban-shopping-center