Vuori set to open new Upper West Side location
By Brandmarch1 min read
California-based athleisure brand Vuori is expanding in New York City with a new storefront at 201 Columbus Avenue, set to open this spring. Replacing the former Allbirds space, the shop will mark Vuori’s fourth NYC location, joining its existing stores in SoHo, Flatiron, and the Upper East Side.
Founded in 2014 in Encinitas, California, Vuori is known for its versatile activewear inspired by a coastal California lifestyle, blending performance and everyday comfort. The new location continues the brand’s steady growth in the city’s fitness and fashion scene.
Store opening
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