Super-Regional Mall

East Towne Mall (Madison, WI)

Enclosed·31 stores across 787,809 SF·89 East Towne Way, Madison, WI, USA

East Towne Mall (Madison, WI) is a 787,809 SF Super-Regional Mall at 89 East Towne Way, Madison, WI, USA, with key tenants including JCPenney, Dick's Sporting Goods, and Planet Fitness. The 10-minute drive-time population is 18,815 with a median household income of $68,933.

Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Closed

Shoe Carnival138 E Towne Mall

Closed Q1 2026

Closed

Halloween Express43 East Towne Way

Closed ~Nov 2025

Closed

LensCrafters29 East Towne Mall

Closed Q3 2024

Showing 1-3 of 3 activities

Locations · Growth Trajectory

-3 net stores since Q4 2024

Shrinking tenants · 0 opens, 3 closes

About East Towne Mall (Madison, WI)

East Towne Mall is a super-regional shopping mall located on the northeast side of Madison, Wisconsin, that opened in October 1971 and was renovated in 2003. The property is owned by CBL Properties and features over 115 stores with seven active anchor tenants including JCPenney, Barnes & Noble, Dick's Sporting Goods, and Shoe Carnival, along with dining and entertainment options.

Owners

CBL

Demographics

News & Alerts

Tenant Mix by Category

31 brands across 17 categories

Clothing - Family/Unisex

5 (16.1%)

Footwear

4 (12.9%)

Jewelry

4 (12.9%)

Clothing - Womens

3 (9.7%)

Restaurant - QSR/Fast Food

2 (6.5%)

Sports + Recreation

2 (6.5%)

Hearing Care

1 (3.2%)

Restaurant - Bakery/Desserts

1 (3.2%)

Restaurant - Casual

1 (3.2%)

Seasonal

1 (3.2%)

Books

1 (3.2%)

Vitamins, Nutrition, and Supplements

1 (3.2%)

Cosmetics + Beauty Supplies

1 (3.2%)

Crafts, Toys, and Hobbies

1 (3.2%)

Department Store

1 (3.2%)

Gifts

1 (3.2%)

Gyms + Fitness Facilities

1 (3.2%)

All Tenants


JCPenney	Department Store	N/A
Dick's Sporting Goods	Sports + Recreation	N/A
Planet Fitness	Gyms + Fitness Facilities	N/A
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See the full tenant roster and category breakdown

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