Fillmore Street

Location

San Francisco, CA

North of Sutter Street and South of Jackson Street

Estimated Gross Rent

$100-$150 PSF

Most Desirable Block(s)

2100 Block

Location

San Francisco, CA

North of Sutter Street and South of Jackson Street

Estimated Gross Rent

$100-$150 PSF

Most Desirable Block(s)

2100 Block

Description

A Walkable Street with Fashion-Forward Attractiveness

Fillmore Street consistently ranks as one of the best retail corridors in San Francisco. The tenant mix includes brands like Freda Salvador, ThirdLove, Clare V and Reformation, all of which cater to a wealthy, fashion-forward demographic. Recent openings include Catbird, SVRN, and Rachel Comey, while notable closures include Intermix, Little Words Project, and Lunya. The street’s attractive retail environment, bolstered by a walkable neighborhood and an affluent clientele, ensures that demand remains high.

The Fillmore Street Experience

Known for its focus on high-end women’s fashion and a strong local customer base, Fillmore Street i

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Local experts

Kazuko Morgan

Executive Vice Chairman

Cushman & Wakefield

Cushman Wakefield

Top brands

Local Expert Analysis

Retail Leasing and Market Dynamics Retail spaces on Fillmore Street command gross rents between $100 and $150 per square foot, driven by strong demand from contemporary fashion brands and local boutiques. The vacancy rate remains low, estimated at under 5%, reflecting the area’s tight market. Leasing activity has been steady, with new tenants entering the space as older brands exit, maintaining a balanced retail mix. The street’s reputation as one of San Francisco’s top retail destinations continues to attract interest from both established and emerging brands. The retail environment is expected to see moderate growth over the next 12 months, although the city’s Formula Retail restrictions—policies aimed at limiting chain stores in certain neighborhoods—could pose challenges for larger national retailers looking to enter the market. However, this restriction also protects the street’s boutique-focused character, helping it maintain its local charm. Customer Demographics and Foot Traffic Fillmore Street primarily attracts young professionals, high-income families, and affluent individuals. Foot traffic is consistently high, particularly on weekends, as the street serves as a shopping and dining destination for locals and visitors alike. While weekday traffic is moderate, it remains steady due to the area’s affluent residential base, which ensures a regular flow of customers. Recent and Upcoming Developments The retail landscape on Fillmore Street continues to evolve with recent openings such as Catbird, SVRN, and Rachel Comey, contributing to the area’s focus on contemporary women’s fashion. Though closures like Intermix and Lunya mark shifts in the tenant mix, these vacancies have been quickly filled by new brands, maintaining a strong retail presence. Looking ahead, while there are no major redevelopment projects planned for the street, the continued interest from both local and national retailers indicates stable growth. The 2100 block remains the most sought-after area for new tenants, with established brands like Aesop, Le Labo, and Veronica Beard anchoring the street’s retail landscape. Future Trends In the next year, Fillmore Street is expected to experience continued leasing activity, driven by high demand from both local and contemporary fashion brands. The neighborhood’s strong demographic profile, coupled with the city’s Formula Retail restrictions, will help maintain the unique character of the street, while also presenting challenges for larger brands seeking to expand. Despite these challenges, the street’s appeal to high-income individuals and fashion-conscious shoppers is likely to sustain growth. Additionally, the tight retail market, combined with limited vacancy, suggests that rents will remain competitive, positioning Fillmore Street as one of San Francisco’s most desirable shopping destinations.

Retail Leasing and Market Dynamics

Retail spaces on Fillmore Street command gross rents between $100 and $150 per square foot, driven by strong demand from contemporary fashion brands and local boutiques. The vacancy rate remains low, estimated at under 5%, reflecting the area’s tight market. Leasing activity has been steady, with new tenants entering the space as older brands exit, maintaining a balanced retail mix. The street’s reputation as one of San Francisco’s top retail destinations continues to attract interest from both established and emerging brands.

The retail environment is expected to see moderate growth over the next 12 months, although the city’s Formula Retail restrictions

Recent closings

Alice and Olivia

2259 Fillmore Street